For dental practices running Google Ads
New patients call or book online, and not every search is a patient: some people look for dental school, a job or free care.
General dentistry · Implants · Orthodontics · Cosmetic · Emergency
4.6/5 18 reviews (opens in a new tab) Codes and names from the list the audit engine runs. It runs all 22 on your account.
1,000+
accounts audited
audits by Attilio Curcio
$1,000s
of waste found
audit reports
4.6/5
on Trustpilot
20
years of Google Ads
Attilio Curcio, founder
1,000+ Google Ads accounts audited
Each one names the checks the audit runs on your own data. When one of them finds something, the report lists the fix under the same code.
C-12 C-13
Patients book by phone or online. If only one of the two is counted, Google's bidding learns from that one alone.
What the report shows: Every enabled conversion action, with its kind (phone calls, lead form, purchase, sign-up or other), whether it is set as primary, when it last recorded something, and a "Not firing" mark on any action silent for 30 days or more while spend kept running.
C-01 C-02 C-03
Dental school, dental jobs and free treatment share words with your services. Without blocked searches, broad keywords can pay for those clicks too.
What the report shows: Every search that spent money in the last 30 days without a single recorded lead or sale, with its cost and clicks, and the searches to block in a file, ready to paste into Google Ads.
C-04
When one ad and one page cover every treatment, the search, the ad and the page match less well, and Google charges more for the same click.
What the report shows: Keywords where a weak quality component makes Google charge you more than a competitor for the SAME click - with the weak part named and a fix hint.
C-21
Ads can keep running at night and at weekends, even when nobody is there to answer the phone.
What the report shows: The hour-by-hour grid of spend and results in the account's time zone, and the hours that spent money without a single lead or sale. It does not know your opening hours: you compare.
C-11Also checked: ads that Google disapproved under its rules. A disapproved ad stops showing, and nobody warns you.
The result is an appointment in the book. A tap on your number or a visit to the booking page comes before it, and Google's bidding learns from whichever of these the account counts.
Whatever the business, every account gets all 22, run on 90 days of its real campaigns, ad groups, keywords and search terms.
See all 22 checks See the full methodology
Open a full sample report - an invented account, no sign-up.
We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.
Enter your website address first.
No login. No card. 30 seconds.
Your time goes to your patients, not to Google Ads.
Attilio and the team he leads run the account for you: a full overhaul in month 1, then campaigns, keywords, ads, budgets and targeting, with a monthly report of what changed. It starts with a free 30-min call.
$997
per month, per account, for ad spend up to $10,000 a month. Above that, a quote on the call.
Prices in USD, before sales tax.
July report
What changed, and what it did
Illustrative figures on a sample account. Your report shows your own account, and every line is a change we actually made that month.
4.6/5 on Trustpilot Read all 18 reviews
"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."
"Attilio and DigiWise are fantastic! The personalized help and accurate reporting has been very helpful. Highly recommended."
"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."
For the audit, our software only reads the account. Google's own screen asks for more, because its API has no permission limited to reading. You can revoke access in one click, from your DigiWise dashboard or your Google account, and your access token is encrypted (AES-256-GCM).
No. It reads your Google Ads account only: campaigns, keywords, the searches that showed your ads, and how many conversions each action recorded. It does not connect to your practice software, your booking system or patient records.
That is an answer too: the account is in good shape, and the audit cost you nothing. It is free, with no credit card.
Yes: open a full sample report, an invented account, no sign-up.
All 22 checks, every leak and the fix for each one, with what it costs where we can measure it. The full report is yours to keep.
4.6/5 18 reviews (opens in a new tab) 
