For B2B companies generating leads with Google Ads
B2B deals take time, and Google's bidding only learns from the leads the account reports, inside the counting window.
Professional services · Industrial · Consulting · B2B software
4.6/5 18 reviews (opens in a new tab) Codes and names from the list the audit engine runs. It runs all 22 on your account.
1,000+
accounts audited
audits by Attilio Curcio
$1,000s
of waste found
audit reports
4.6/5
on Trustpilot
20
years of Google Ads
Attilio Curcio, founder
1,000+ Google Ads accounts audited
Each one names the checks the audit runs on your own data. When one of them finds something, the report lists the fix under the same code.
C-12
Google's bidding finds more of whatever is set as primary. If every form fill counts, it finds more form fills, whether sales wants them or not.
What the report shows: Every enabled conversion action, with its kind (phone calls, lead form, purchase, sign-up or other), whether it is set as primary, when it last recorded something, and a "Not firing" mark on any action silent for 30 days or more while spend kept running.
C-13
When won deals are sent back from your CRM, an import that stops leaves the action silent while the ads keep spending.
What the report shows: Enabled conversion actions that have recorded nothing for 30+ days while spend kept running.
C-14
A lead can turn into a deal long after the click. When that takes longer than the counting window, Google never learns about it.
What the report shows: How long your leads or sales really take from click to conversion, against the counting window of your main action: the ones slower than the window are never counted for it.
C-01 C-02 C-03
Students, job seekers and people after something free use words close to yours. Broad keywords with no blocked searches can pay for their clicks.
What the report shows: Every search that spent money in the last 30 days without a single recorded lead or sale, with its cost and clicks, and the searches to block in a file, ready to paste into Google Ads.
C-18Also checked: whether your main action still gives every lead to the last click alone.
A form fill is a start, not a deal. When your CRM sends qualified leads or won deals back to Google Ads, the bidding can learn from those instead.
Whatever the business, every account gets all 22, run on 90 days of its real campaigns, ad groups, keywords and search terms.
See all 22 checks See the full methodology
Open a full sample report - an invented account, no sign-up.
We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.
Enter your website address first.
No login. No card. 30 seconds.
Your time goes to the pipeline, not to Google Ads.
Attilio and the team he leads run the account for you: a full overhaul in month 1, then campaigns, keywords, ads, budgets and targeting, with a monthly report of what changed. It starts with a free 30-min call.
$997
per month, per account, for ad spend up to $10,000 a month. Above that, a quote on the call.
Prices in USD, before sales tax.
July report
What changed, and what it did
Illustrative figures on a sample account. Your report shows your own account, and every line is a change we actually made that month.
4.6/5 on Trustpilot Read all 18 reviews
"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."
"Attilio and DigiWise are fantastic! The personalized help and accurate reporting has been very helpful. Highly recommended."
"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."
For the audit, our software only reads the account. Google's own screen asks for more, because its API has no permission limited to reading. You can revoke access in one click, from your DigiWise dashboard or your Google account, and your access token is encrypted (AES-256-GCM).
Partly. The audit lists every conversion action, which ones are primary and when each last recorded something, and flags any action that has recorded nothing for 30 days or more while spend kept running. If your CRM import stopped sending data, that is where it shows. It cannot see inside your CRM.
That is an answer too: the account is in good shape, and the audit cost you nothing. It is free, with no credit card.
Yes: open a full sample report, an invented account, no sign-up.
All 22 checks, every leak and the fix for each one, with what it costs where we can measure it. The full report is yours to keep.
4.6/5 18 reviews (opens in a new tab) 
