DigiWise vs doing it yourself
Running it yourself is often the right answer.
We would rather say so than argue. If the account is simple and you have the time, doing it yourself is cheaper, and you will understand your own numbers better.
4.6/5 18 reviews (opens in a new tab) Four cases where we say keep it
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01 Your spend is smaller than the fee
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02 The account is simple and stable
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03 You want to learn it properly
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04 You actually enjoy it
Spelled out further down, with our own price as the argument against us in two of them.
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1,000+
accounts audited
audits by Attilio Curcio
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$1,000s
of waste found
audit reports
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4.6/5
on Trustpilot
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20
years of Google Ads
Attilio Curcio, founder
1,000+ Google Ads accounts audited
The interface answers the questions you already know to ask.
Google Ads shows you everything, which is the problem. Nothing in it is labeled "this is costing you money and you have not noticed".
None of the checks beside this is a secret, and every one can be found by hand if you know it exists. That is the whole difference: not skill, not access, just knowing which question to ask and having the afternoon to ask it.
Each of them sets two parts of the account side by side. The free audit runs all 22 checks on every account and lists every leak it finds, most urgent first, with what it costs where your numbers measure it.
5 of the 22
- C-13 Tags that went quiet Enabled conversion actions that have recorded nothing for 30+ days while spend kept running.
- C-14 Sales arriving after the counting window closes How long buyers really take from click to sale, joined to your action's counting window - sales slower than the window never get counted.
- C-16 Counting the same sale twice A Google Ads tag AND an Analytics import both set as primary for the same sale type.
- C-05 Paying twice for your own name Performance Max overlapping your own brand searches - clicks you would probably have won anyway, with the detected brand terms shown.
- C-04 Overpaying for the same click Keywords where a weak quality component makes Google charge you more than a competitor for the SAME click - with the weak part named and a fix hint.
All 22, with what each one reads, are on the methodology page.
Three costs that never make it onto the spreadsheet.
None of these means hand the account over. They mean look at it on a schedule, rather than when something feels wrong.
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Your hours
A full pass by hand is an afternoon the first time: the checklist has 55 questions to answer in your own account. That is not a criticism of doing it. It is the size of the job.
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The delay before you notice
A conversion action that goes quiet does not stop the spend, and a disapproved ad simply stops showing. The money goes out at the same rate until somebody looks, so the cost of a break is set by how long it stays unseen.
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The checks you have never heard of
You cannot search for a problem you do not know exists. Of the three costs, this is the one the free audit removes faster than time does.
The audit is that schedule in one click, and it is free: it reads your real campaigns, runs all 22 checks and lists every leak, with what it costs where it can be measured. For the audit, our software only reads the account.
Not ready to connect? Scan your site from its URL.
We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.
Enter your website address first.
No login. No card. 30 seconds.
Four ways to get this done, and running it yourself is one of them.
The third column is the closest to you: whatever tool you use, the person doing the work is you. It is also the only column where nothing in the account changes unless you change it.
Who does the work
- A freelancer
- One person, as their week allows
- An agency
- Whoever the agency assigns, and it can change
- You, with a tool
- You do
- DigiWise
- Attilio and the team he leads decide and apply; software reads the account every night
How it is paid
- A freelancer
- By the hour, or a retainer
- An agency
- Often a share of what you spend
- You, with a tool
- A monthly subscription
- DigiWise
- A flat fee: $997/mo per account, up to $10,000/mo of ad spend. Never a share of your spend
What arrives
- A freelancer
- Depends who you found
- An agency
- Often a monthly presentation
- You, with a tool
- Charts you have to read
- DigiWise
- The work done, and one page a month of what changed
What it costs to stop
- A freelancer
- You start the search again
- An agency
- Often a notice period
- You, with a tool
- Nothing, and nothing changes
- DigiWise
- Nothing: no contract, and the account and everything in it stays yours
Four cases where you should carry on doing it yourself.
We would rather you recognize yourself here and leave than book a call that ends with us saying no. Any of the four below, and the honest recommendation is to keep the account.
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Your spend is smaller than the fee
Our plan is $997/mo per account, up to $10,000/mo of ad spend. If your monthly ad spend is at or below what the management would cost, the management is not the right purchase. Put the money in the ads.
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The account is simple and stable
One country, one thing to sell, a handful of keywords, tracking that works. There is real work in an account like that, just not $997 of it every month. That one price covers ad spend up to $10,000 a month, and it is the same at the small end.
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You want to learn it properly
It is a learnable skill, and the interface costs nothing. Our checklist is free and public: 55 questions to work through in your own account. Come back when you want the 22 checks run on your real data.
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You actually enjoy it
Some owners want to be in the account. Handing it over removes the part of the job they like, and no dashboard makes up for that. It is a real cost, and it belongs on the list.
If that is you, the two useful things on this site are free: the scan of your site and the checklist. Take them and go.
And if you do decide to stop doing it yourself.
This is what replaces you: Attilio and the team he leads, running the account so nothing waits, Attilio as your one point of contact, and the software re-reading everything every night. Sold through a 30-minute call, never a checkout.
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Attilio Curcio
Founder
He has the final say on anything that matters and stays your single point of contact.
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The team he leads
The day-to-day work on your account
They make the changes, check them and answer when you write. Your account is never left waiting on one person being available.
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DigiWise AI
Re-reads the account every night
It runs the same 22 checks after midnight and ranks what it finds. It surfaces the work; it never touches the account on its own.
Write and you get an answer within 1 business day. It is written into the plan.
In their words.
4.6/5 on Trustpilot Read all 18 reviews
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"Very easy to use. Customization works perfect and automatic reporting saves so much time. Highly recommend!"
Sara Bianchi, PT - Trustpilot verified -
"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."
Kimberly, US - Trustpilot verified -
"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."
Bart Van Wassenhove, BE - Trustpilot verified
What people ask before they connect an account.
What does the free scan actually check?
It reads the public HTML of your site, with no login, no Google account and no card, and looks for the three tags the numbers in your account depend on: the Google Ads conversion tag, GA4 and Google Tag Manager. It reports which of the three are on the page and which are not. Two honest limits: a tag loaded inside a Tag Manager container cannot be seen from outside, and the scan never sees inside the account, so it cannot tell you what a search cost you or which campaign is capped.
What does the free audit add over the checklist?
The checklist has 55 questions to answer yourself, by hand. The free audit automates 22 checks drawn from it and runs them on your real campaign data, in about 30 seconds instead of an afternoon, with what each finding costs where your numbers measure it.
Do I have to pay for the checklist?
No. It is free and public: 55 questions on one page, with no card, no sign-up and no PDF. Work through it in your own account.
Is my account safe if I connect it?
Google's API has no permission limited to reading, so its consent screen looks broader than what we do. For the audit, our software only reads the account, and you revoke access in one click, whenever you like.
I do it myself and it works. Is there any point reading further?
Probably not, and that is a fine place to stop. If you ever want a second opinion, the free audit is there, with no card and nothing to cancel.
What if the audit finds nothing worth fixing?
Then you have an answer, and it cost you nothing: the audit is free. An account with little to fix is a good answer to have.
Can I keep running it myself and still use the dashboard?
Yes. Connect your Google Ads account and you get your own dashboard and the full 22-check report, free. The managed plan is a separate thing, sold only through the 30-minute call. Nothing here obliges you to hand the account over.
Keep the account. Just check it.
Connect it once, and the free audit runs all 22 checks on your real campaigns: every leak, the cause and the fix for each one, with what it costs where it can be measured.
4.6/5 18 reviews (opens in a new tab) Comparing something else? An agency or a freelancer.