For home service businesses running Google Ads
The phone rings when a customer needs you, and not every search is a customer: some people want to do the job themselves, buy a part or find work.
Plumbing · HVAC · Roofing · Electrical · Cleaning · Pest control
4.6/5 18 reviews (opens in a new tab) Codes and names from the list the audit engine runs. It runs all 22 on your account.
1,000+
accounts audited
audits by Attilio Curcio
$1,000s
of waste found
audit reports
4.6/5
on Trustpilot
20
years of Google Ads
Attilio Curcio, founder
1,000+ Google Ads accounts audited
Each one names the checks the audit runs on your own data. When one of them finds something, the report lists the fix under the same code.
C-12 C-13
If the account counts forms but not calls, Google's bidding only learns from the forms, and the calls your ads brought in stay invisible to it.
What the report shows: Every enabled conversion action, with its kind (phone calls, lead form, purchase, sign-up or other), whether it is set as primary, when it last recorded something, and a "Not firing" mark on any action silent for 30 days or more while spend kept running.
C-08
You serve a set of towns. Google's default location option also reaches people who are only interested in them, wherever they are.
What the report shows: The campaigns that still reach people "interested in" your area, not only people in it, with the location option to change. Google reports no separate spend for this setting.
C-21
Ads can run at night and at weekends. If nobody picks up then, those clicks can buy nothing.
What the report shows: The hour-by-hour grid of spend and results in the account's time zone, and the hours that spent money without a single lead or sale. It does not know your opening hours: you compare.
C-01 C-02 C-03
How-to videos, spare parts and job openings share words with your services. Without blocked searches, broad keywords can pay for them.
What the report shows: Every search that spent money in the last 30 days without a single recorded lead or sale, with its cost and clicks, and the searches to block in a file, ready to paste into Google Ads.
Not part of the checks: Local Services Ads (Google Guaranteed), their leads and their profile.
Count the calls and requests that turn into work, not every tap on your number. Google's bidding learns from what is counted, and looks for more of it.
Whatever the business, every account gets all 22, run on 90 days of its real campaigns, ad groups, keywords and search terms.
See all 22 checks See the full methodology
Open a full sample report - an invented account, no sign-up.
We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.
Enter your website address first.
No login. No card. 30 seconds.
Your time goes to the jobs, not to Google Ads.
Attilio and the team he leads run the account for you: a full overhaul in month 1, then campaigns, keywords, ads, budgets and targeting, with a monthly report of what changed. It starts with a free 30-min call.
$997
per month, per account, for ad spend up to $10,000 a month. Above that, a quote on the call.
Prices in USD, before sales tax.
July report
What changed, and what it did
Illustrative figures on a sample account. Your report shows your own account, and every line is a change we actually made that month.
4.6/5 on Trustpilot Read all 18 reviews
"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."
"Attilio and DigiWise are fantastic! The personalized help and accurate reporting has been very helpful. Highly recommended."
"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."
For the audit, our software only reads the account. Google's own screen asks for more, because its API has no permission limited to reading. You can revoke access in one click, from your DigiWise dashboard or your Google account, and your access token is encrypted (AES-256-GCM).
In part. For every campaign it reads whether ads reach people in your area, or people interested in it too. It does not read the towns or the radius you entered, so it cannot tell you whether those are the right ones.
That is an answer too: the account is in good shape, and the audit cost you nothing. It is free, with no credit card.
Yes: open a full sample report, an invented account, no sign-up.
All 22 checks, every leak and the fix for each one, with what it costs where we can measure it. The full report is yours to keep.
4.6/5 18 reviews (opens in a new tab) 
