Resources
Everything we give away, in one place.
Tools you can run yourself on your own site and your own account, the audit checklist, the guides, three comparisons and the answers to what people ask before they buy. Nothing here needs a card.
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1,000+
accounts audited
audits by Attilio Curcio
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$1,000s
of waste found
audit reports
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4.6/5
on Trustpilot
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20
years of Google Ads
Attilio Curcio, founder
1,000+ Google Ads accounts audited
Two things you can run yourself, free.
None of them need a Google Ads login, and none of them cost anything.
- The 30-second site scan Free. Nothing to connect, no login. A public page is all it can see. Type your domain. The scan reads the public HTML of your site and checks whether the three tags your Google Ads depend on - the conversion tag, GA4 and Tag Manager - are on the page at all.
- The Google Ads audit checklist Free and public: all 55 questions on one page, no PDF, no card. The audit framework as questions you answer yourself, in your own account, in order. The same framework used on 1,000+ audited accounts.
Not ready to connect? Scan your site from its URL.
We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.
Enter your website address first.
No login. No card. 30 seconds.
10 guides, newest first.
What to check, where to click, and what to do with what you find. Nothing gated, no email asked.
- Audit Google Ads audit checklist: 55 questions, in order 55 questions to answer yourself, in 7 parts, and a 30-minute pass to start with. 10 min read
- Optimization Wasted spend in Google Ads: 10 causes and their fixes The 10 causes worth checking first, each with its fix and the check that finds it. 8 min read
- Strategy Google Ads vs Facebook Ads for B2B When Google wins for B2B, when Meta does, and how to compare them on your own numbers. 4 min read
- Strategy What is a good ROAS? The one above your break-even No ROAS is good for everyone: work out your break-even from your own margin. 4 min read
- Optimization Quality Score: what it measures, and how to raise it What Quality Score measures, where to read it, and how to raise a low score. 5 min read
- Strategy How much to spend on Google Ads, from your own numbers A budget from three of your own numbers, and when to raise it. 4 min read
- Strategy Performance Max: when it fits, and how to set it up When Performance Max fits, where it overlaps your brand, and the controls Google gives you. 5 min read
- Strategy Google Ads vs Microsoft Ads for B2B What Microsoft Ads adds for B2B, when to test it, and how. 4 min read
- Tracking Conversion tracking in Google Ads, step by step What to count, one source per sale, enhanced conversions, consent and offline sales. 6 min read
- SaaS Google Ads for SaaS, in the order to build it Tracking first, then keywords, campaigns, bidding, attribution and remarketing. 5 min read
Three comparisons, and when the other choice is better.
An agency, a freelancer or doing it yourself: each page says when the other choice is the better buy.
- DigiWise vs an agency Who is in the account, how the fee is set, and when an agency is the better buy. A flat fee: $997/mo per account, up to $10,000/mo of ad spend.
- DigiWise vs a freelancer What your account does when one person is away, and when a freelancer is the better buy. Managed: $997/mo per account, up to $10,000/mo of ad spend.
- DigiWise vs doing it yourself Running Google Ads yourself is often the right answer. Here is when, and what the free 22-check audit reads that a quick look at the account misses.
The report, before you connect anything.
A complete sample report on a fictional account, so you can read every section of the audit before you connect your own.
And if we run it for you
Every change, and what it did.
The managed plan ends in one short page a month: what we changed and what it did to the money. Anything still in test is marked as a test.
July report
What changed, and what it did
- Stopped 47 searches They had spent for 90 days without a sale Saved -$1,247/mo
- Repaired the call-tracking tag It had been silent since April Fixed sales now counted
- Separated brand search from Performance Max No more paying twice for your own name Saved -$640/mo
- Raised the budget of a capped campaign It ran out of budget by 11:00 AM Raised +$1,400/mo
- New ad copy in test Against the two best performers Testing result next month
Illustrative figures on a sample account. Your report shows your own account, and every line is a change we actually made that month.
The answers, the method, and the rest.
What we check, why we check it, and what happens if you hand your account over.
- Questions, answered 36 answers, collected from across the site. Every question people ask before they buy - access and safety, what the managed plan includes, refunds, contracts, who does the work - on one page.
- The methodology No black box. Exactly what the free AI audit checks, the statistical gates that keep it honest, and what we cannot see. The 22 checks are listed by name.
- Which of these is your account? Recognition first, decision later. Six situations a Google Ads account can slip into, and the checks that catch them.
- How it works The process, not the pitch. What happens after the call, month by month: the first-month cleanup, the weekly line, the monthly report.
In their words.
4.6/5 on Trustpilot Read all 18 reviews
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"Very easy to use. Customization works perfect and automatic reporting saves so much time. Highly recommend!"
Sara Bianchi, PT - Trustpilot verified -
"Attilio and DigiWise are fantastic! The personalized help and accurate reporting has been very helpful. Highly recommended."
Kate, US - Trustpilot verified -
"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."
Kimberly, US - Trustpilot verified
About 30 seconds on your own account beats another guide.
The free audit runs 22 checks on your real campaigns: every leak, the cause and the fix for each one, with what it costs where we can measure it.
4.6/5 18 reviews (opens in a new tab) Rather have it run for you? Book the call. Managed by our team: $997 a month per account, for ad spend up to $10,000 a month (a quote above), no commitment.