Guides
Google Ads guides for the person who runs the account.
What to check, where to click, and what to do with what you find. Nothing gated, no email asked.
Every guide, newest first.
Pick a topic, or read them in order.
- Audit Google Ads audit checklist: 55 questions, in order 55 questions to answer yourself, in 7 parts, and a 30-minute pass to start with. 10 min read - Updated
- Optimization Wasted spend in Google Ads: 10 causes and their fixes The 10 causes worth checking first, each with its fix and the check that finds it. 8 min read - Updated
- Strategy Google Ads vs Facebook Ads for B2B When Google wins for B2B, when Meta does, and how to compare them on your own numbers. 4 min read - Updated
- Strategy What is a good ROAS? The one above your break-even No ROAS is good for everyone: work out your break-even from your own margin. 4 min read - Updated
- Optimization Quality Score: what it measures, and how to raise it What Quality Score measures, where to read it, and how to raise a low score. 5 min read - Updated
- Strategy How much to spend on Google Ads, from your own numbers A budget from three of your own numbers, and when to raise it. 4 min read - Updated
- Strategy Performance Max: when it fits, and how to set it up When Performance Max fits, where it overlaps your brand, and the controls Google gives you. 5 min read - Updated
- Strategy Google Ads vs Microsoft Ads for B2B What Microsoft Ads adds for B2B, when to test it, and how. 4 min read - Updated
- Tracking Conversion tracking in Google Ads, step by step What to count, one source per sale, enhanced conversions, consent and offline sales. 6 min read - Updated
- SaaS Google Ads for SaaS, in the order to build it Tracking first, then keywords, campaigns, bidding, attribution and remarketing. 5 min read - Updated
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In their words.
4.6/5 on Trustpilot Read all 18 reviews
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"Very easy to use. Customization works perfect and automatic reporting saves so much time. Highly recommend!"
Sara Bianchi, PT - Trustpilot verified
About 30 seconds on your own account beats another guide.
The free audit runs 22 checks on your real campaigns: every leak, the cause and the fix for each one, with what it costs where we can measure it.
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