For law firms running Google Ads
A firm pays for every click, and some searches come from people who want free advice, a law degree or a job, not a lawyer.
Personal injury · Family law · Criminal defense · Immigration · Estate planning
4.6/5 18 reviews (opens in a new tab) Codes and names from the list the audit engine runs. It runs all 22 on your account.
1,000+
accounts audited
audits by Attilio Curcio
$1,000s
of waste found
audit reports
4.6/5
on Trustpilot
20
years of Google Ads
Attilio Curcio, founder
1,000+ Google Ads accounts audited
Each one names the checks the audit runs on your own data. When one of them finds something, the report lists the fix under the same code.
C-01 C-02 C-03
Free legal advice, law school and jobs at a firm share words with a client looking for a lawyer. Broad keywords with no blocked searches can pay for all of them.
What the report shows: Every search that spent money in the last 30 days without a single recorded lead or sale, with its cost and clicks, and the searches to block in a file, ready to paste into Google Ads.
C-12 C-13
A client can call the firm instead of sending a form. If calls are not counted, Google's bidding learns from the forms alone.
What the report shows: Every enabled conversion action, with its kind (phone calls, lead form, purchase, sign-up or other), whether it is set as primary, when it last recorded something, and a "Not firing" mark on any action silent for 30 days or more while spend kept running.
C-04
When the ad, the keyword and the page it leads to do not match, Google charges more for the same click.
What the report shows: Keywords where a weak quality component makes Google charge you more than a competitor for the SAME click - with the weak part named and a fix hint.
C-08
Google's default location option also reaches people who are only interested in your area, not only people who are in it.
What the report shows: The campaigns that still reach people "interested in" your area, not only people in it, with the location option to change. Google reports no separate spend for this setting.
A visit to the contact page is not a client. Google's bidding learns from the actions set as primary, so they should sit as close as the account allows to a signed case: a qualified call, a consultation booked.
Whatever the business, every account gets all 22, run on 90 days of its real campaigns, ad groups, keywords and search terms.
See all 22 checks See the full methodology
Open a full sample report - an invented account, no sign-up.
We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.
Enter your website address first.
No login. No card. 30 seconds.
Your time goes to your clients, not to Google Ads.
Attilio and the team he leads run the account for you: a full overhaul in month 1, then campaigns, keywords, ads, budgets and targeting, with a monthly report of what changed. It starts with a free 30-min call.
$997
per month, per account, for ad spend up to $10,000 a month. Above that, a quote on the call.
Prices in USD, before sales tax.
July report
What changed, and what it did
Illustrative figures on a sample account. Your report shows your own account, and every line is a change we actually made that month.
4.6/5 on Trustpilot Read all 18 reviews
"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."
"Attilio and DigiWise are fantastic! The personalized help and accurate reporting has been very helpful. Highly recommended."
"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."
For the audit, our software only reads the account. Google's own screen asks for more, because its API has no permission limited to reading. You can revoke access in one click, from your DigiWise dashboard or your Google account, and your access token is encrypted (AES-256-GCM).
Partly. It checks the location option of each campaign: people in your locations only, or people interested in them too. It does not read the list of places you target, so it cannot say whether that list matches the area you serve.
That is an answer too: the account is in good shape, and the audit cost you nothing. It is free, with no credit card.
Yes: open a full sample report, an invented account, no sign-up.
All 22 checks, every leak and the fix for each one, with what it costs where we can measure it. The full report is yours to keep.
4.6/5 18 reviews (opens in a new tab) 
