For online stores running Google Ads

Google Ads audit for e-commerce.

Bidding on value follows the orders your account records, so each order should count once, at its real amount.

DTC brands · Multi-brand stores · Large catalogs · Subscriptions

Get my free audit Book the call

For the audit, our software only reads the account. No credit card.

4.6/5 18 reviews

What the audit looks at first in an online store's account

C-16 Counting the same sale twice Conversion tracking
C-05 Paying twice for your own name Structure
C-15 Placeholder revenue values Conversion tracking
C-10 Winners capped by budget Budgets and visibility

Codes and names from the list the audit engine runs. It runs all 22 on your account.

1,000+

accounts audited

audits by Attilio Curcio
$1,000s

of waste found

audit reports
4.6/5

on Trustpilot

18 reviews
20

years of Google Ads

Attilio Curcio, founder

1,000+ Google Ads accounts audited

01Four things to check

Four things to check in an online store's account.

Each one names the checks the audit runs on your own data. When one of them finds something, the report lists the fix under the same code.

C-16

The same sale counted twice

A Google Ads tag and a Google Analytics import can both be primary for purchases. Each order then counts twice, and the account looks better than it is.

What the report shows: A Google Ads tag AND an Analytics import both set as primary for the same sale type.
C-05

Performance Max buying your store's name

Shoppers who type your store's name were probably coming anyway. Performance Max can still bid on those searches and count the order as its own.

What the report shows: Performance Max overlapping your own brand searches - clicks you would probably have won anyway, with the detected brand terms shown.
C-15

Every order recorded at the same value

If the purchase action records one default value, bidding on value works from a setting, not from your real baskets.

What the report shows: Whether every "sale" is recorded at the same flat default value - revenue that is a setting, not reality.
C-10 C-19

Best campaigns capped by budget

A campaign that sells can run out of daily budget while weaker ones keep spending.

What the report shows: Campaigns that produce sales but hit their budget ceiling - with Google's own estimate of what a raise would add. How often your ads simply did not show because the budget ran out - per campaign.

02What should count as success

An order, at its real amount.

Count each purchase once, with the value of the basket. Bidding on value can then follow what customers really spend, not a setting.

For every conversion action, the report shows

Its kind: Phone calls, lead form, purchase, sign-up or other.
Primary or not: Whether it is set as primary: the actions Google's bidding learns from.
When it last recorded something: In days, so a tag that stopped is easy to see.
Not firing: A mark on any action that has recorded nothing for 30 days or more while spend kept running.

03The 22 checks

The same 22 checks, on your real account.

Whatever the business, every account gets all 22, run on 90 days of its real campaigns, ad groups, keywords and search terms.

What you see while the checks run. About 30 seconds.

Keywords and search terms C-01 C-02 C-03 C-04 4 checks
Structure C-05 C-09 C-11 3 checks
Campaign settings C-06 C-07 C-08 3 checks
Budgets and visibility C-10 C-19 C-20 3 checks
Conversion tracking C-12 C-13 C-14 C-15 C-16 C-17 C-18 7 checks
Schedule and devices C-21 1 check
Account care C-22 1 check

See all 22 checks See the full methodology

Open a full sample report - an invented account, no sign-up.

Not ready to connect? Scan your site from its URL.

We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.

No login. No card. 30 seconds.

04Hand it to our team

Or we run it for you.

Your time goes to the store. Product feeds, asset groups and Performance Max exclusions are part of the work.

Managed by our team

No commitment

Attilio and the team he leads run the account for you: a full overhaul in month 1, then campaigns, keywords, ads, budgets and targeting, with a monthly report of what changed. It starts with a free 30-min call.

$997

per month, per account, for ad spend up to $10,000 a month. Above that, a quote on the call.

Book the call

Prices in USD, before sales tax.

Sample data Northwind Analytics

July report

What changed, and what it did

Stopped 47 searches They had spent for 90 days without a sale Saved -$1,247/mo
Repaired the call-tracking tag It had been silent since April Fixed sales now counted
Separated brand search from Performance Max No more paying twice for your own name Saved -$640/mo
Raised the budget of a capped campaign It ran out of budget by 11:00 AM Raised +$1,400/mo
New ad copy in test Against the two best performers Testing result next month

Illustrative figures on a sample account. Your report shows your own account, and every line is a change we actually made that month.

05What clients say

In their words.

4.6/5 on Trustpilot Read all 18 reviews

"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."

Kimberly, US - Trustpilot verified
"Attilio and DigiWise are fantastic! The personalized help and accurate reporting has been very helpful. Highly recommended."

Kate, US - Trustpilot verified
"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."

Bart Van Wassenhove, BE - Trustpilot verified

06Questions

Before you connect anything.

Is it safe to connect our Google Ads account?

For the audit, our software only reads the account. Google's own screen asks for more, because its API has no permission limited to reading. You can revoke access in one click, from your DigiWise dashboard or your Google account, and your access token is encrypted (AES-256-GCM).

Do you look at the Merchant Center feed too?

No. The audit reads your Google Ads account only. It does not open Merchant Center or check your product feed, so feed errors and product disapprovals are not part of the 22 checks.

What if the audit finds nothing?

That is an answer too: the account is in good shape, and the audit cost you nothing. It is free, with no credit card.

Can I see a report before I connect?

Yes: open a full sample report, an invented account, no sign-up.

07Free AI Audit

See what your store's account really counts. It is free.

All 22 checks, every leak and the fix for each one, with what it costs where we can measure it. The full report is yours to keep.