For B2B SaaS running Google Ads
A sign-up is not yet a customer, and Google's bidding learns from whatever the account counts as success.
Demo funnels · Free trials · PLG · Sales-led · Self-serve
4.6/5 18 reviews (opens in a new tab) Codes and names from the list the audit engine runs. It runs all 22 on your account.
1,000+
accounts audited
audits by Attilio Curcio
$1,000s
of waste found
audit reports
4.6/5
on Trustpilot
20
years of Google Ads
Attilio Curcio, founder
1,000+ Google Ads accounts audited
Each one names the checks the audit runs on your own data. When one of them finds something, the report lists the fix under the same code.
C-12 C-18
If every sign-up is a primary action, Google finds more sign-ups, whether or not they ever pay. If the last click gets all the credit, the searches that started the journey get none.
What the report shows: Every enabled conversion action, with its kind (phone calls, lead form, purchase, sign-up or other), whether it is set as primary, when it last recorded something, and a "Not firing" mark on any action silent for 30 days or more while spend kept running. Whether your main action still credits every sale to the last click only - Smart Bidding learns from that partial picture.
C-01 C-02 C-03
Free tools, tutorials, log-in pages and jobs sit next to your product's words. Broad keywords with no exclusions can buy those clicks.
What the report shows: Every search that spent money in the last 30 days without a single recorded lead or sale, with its cost and clicks, and the searches to block in a file, ready to paste into Google Ads.
C-14
A trial can become a paying account weeks after the click. If that is slower than the action's counting window, Google never sees it.
What the report shows: How long your leads or sales really take from click to conversion, against the counting window of your main action: the ones slower than the window are never counted for it.
C-05
Performance Max can bid on searches for your brand, from people who were probably looking for you already.
What the report shows: Performance Max overlapping your own brand searches - clicks you would probably have won anyway, with the detected brand terms shown.
Running the account yourself? Read the guide to Google Ads for SaaS.
Count the step closest to revenue that the account can see: a demo that took place, a trial that became a paying account. A raw sign-up teaches bidding to find more raw sign-ups.
Whatever the business, every account gets all 22, run on 90 days of its real campaigns, ad groups, keywords and search terms.
See all 22 checks See the full methodology
Open a full sample report - an invented account, no sign-up.
We read your public pages and check whether your Google Ads tracking is in place. No account, no login, 30 seconds. Connecting is what shows the waste inside the account.
Enter your website address first.
No login. No card. 30 seconds.
Your time goes to the product, not to Google Ads.
Attilio and the team he leads run the account for you: a full overhaul in month 1, then campaigns, keywords, ads, budgets and targeting, with a monthly report of what changed. It starts with a free 30-min call.
$997
per month, per account, for ad spend up to $10,000 a month. Above that, a quote on the call.
Prices in USD, before sales tax.
July report
What changed, and what it did
Illustrative figures on a sample account. Your report shows your own account, and every line is a change we actually made that month.
4.6/5 on Trustpilot Read all 18 reviews
"Attilio has been great in managing our Google ads. He is knowledgeable and always answers any questions about our account. He also has this great tool, DigiWise, that helps with report building."
"Attilio and DigiWise are fantastic! The personalized help and accurate reporting has been very helpful. Highly recommended."
"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."
For the audit, our software only reads the account. Google's own screen asks for more, because its API has no permission limited to reading. You can revoke access in one click, from your DigiWise dashboard or your Google account, and your access token is encrypted (AES-256-GCM).
The 22 checks are the same for every account. What changes is what success should look like: trials that convert and activation for PLG, demos held and the pipeline your CRM sends back for sales-led. The report lists every conversion action and shows which ones your bidding counts as success, so you can see whether it is chasing raw form fills.
That is an answer too: the account is in good shape, and the audit cost you nothing. It is free, with no credit card.
Yes: open a full sample report, an invented account, no sign-up.
All 22 checks, every leak and the fix for each one, with what it costs where we can measure it. The full report is yours to keep.
4.6/5 18 reviews (opens in a new tab) 
