FAQ
Everything people ask before they buy.
36 answers, collected from across the site so you do not have to hunt for them. Access and safety, what is included and what is not, response times, contracts and refunds.
The free checklist and the free scan.
Do I have to pay for the checklist?
No. It is free and public: 55 questions on one page, with no card, no sign-up and no PDF. Work through it in your own account.
What's in the checklist?
55 questions in 7 parts: conversion tracking, account structure, keywords and search terms, bidding strategy, ads and Quality Score, audiences and performance analysis. The same framework used on 1,000+ audited accounts.
How long does the checklist take to run?
Budget an afternoon the first time. 55 questions, each one answered in your own account - no tool, no export, no login to anything of ours.
Can I use the checklist on my own?
Yes - that is the point. The checklist is your DIY audit. Want 22 checks drawn from it run on your own data in about 30 seconds? That is the Free AI Audit. Want the account run for you? Managed by our team is $997 a month per account, for ad spend up to $10,000 a month (a quote above), and the free 30-min call is the door.
What does the free scan actually check?
It reads the public HTML of your site, with no login, no Google account and no card, and looks for the three tags the numbers in your account depend on: the Google Ads conversion tag, GA4 and Google Tag Manager. It reports which of the three are on the page and which are not. Two honest limits: a tag loaded inside a Tag Manager container cannot be seen from outside, and the scan never sees inside the account, so it cannot tell you what a search cost you or which campaign is capped.
If I leave my email, will you spam me?
No. You get what you asked for, then four educational emails over the first three weeks, then only critical updates. Unsubscribe anytime. We do not sell your email address.
The Free AI Audit, and the dashboard it lands in.
Is the full audit really free?
Yes. Connect your Google Ads account and you get the full 22-check audit: your dashboard, what each problem costs where we can measure it, the cause and the fix for each leak, and a report to keep and share. No credit card. There is also a public sample report if you would rather look before connecting anything.
Do I need to understand Google Ads to read the dashboard?
No, and that is the point. The top line is a sentence in plain English, written from your own numbers. No CPA, no ROAS, no Quality Score.
How fresh are the numbers?
On the free audit your report is dated: the screen shows the day the account was read, and it does not change on its own. Each Google Ads account gets one new free check every 30 days, started by you with Run my free check. On a managed plan the account is read again every night. The screen always says when the numbers were read rather than pretending to be live.
What if the audit finds nothing worth fixing?
Then you have an answer, and it cost you nothing: the audit is free. An account with little to fix is a good answer to have.
Can I share the report with my team or clients?
Yes. You get a downloadable PDF plus a share link to the report. Forward it to your CMO, your dev team or your clients: the link opens the report with no login, and you can revoke it anytime.
Who actually built this - real humans or just AI?
A human built it. Attilio Curcio has audited 1,000+ accounts and found $1,000s of waste, and he codified that framework into the 22 checks DigiWise AI runs. On a managed account the pairing carries on: the software re-reads the account every night and ranks what it finds, and Attilio and the team he leads decide what changes and apply it.
When does AI Autopilot open?
It is open: after your consent, it prepares the changes it would make on your Search campaigns, each with its reason, and you apply the ones you want, in Google Ads. Preparing is free. Automatic changes are not open yet: we will tell you before they open, and they will only start if you turn them on yourself, within your limits.
What you are giving access to, and what we can do with it.
What access do you need, and is it safe?
Two separate things. The audit: Google's API has no permission limited to reading, so its consent screen looks broader than what we do. For the audit, our software only reads the account, and you revoke it in one click. The managed service is the deliberate opposite: you invite us as a manager on your account, and every change we make is logged with its date in your monthly report.
Do you get access to my account for the call?
Not for the call. You share your screen and we walk through it together: nothing to connect, nothing to revoke. Managed clients are the deliberate opposite. After they have decided, they invite us as a manager, and every change we make is written into the monthly report.
What is different once I am on the managed plan?
The dashboard stops being a to-do list and becomes a receipt. A status banner replaces the upsells, every change we made is logged with its date, and the monthly report tells you what it brought back.
What Managed by our team actually does.
What exactly does the managed plan include?
Everything it takes to run your Google Ads: a full overhaul of the account by the team in month 1, then campaigns, keywords and negatives, ad copywriting and testing, budgets and bidding, targeting, Shopping and Performance Max, conversion tracking checks, and a monthly report of what changed. AI Autopilot is included: after your consent, it prepares, and the team decides and applies. One plan, one price per account: $997 a month for ad spend up to $10,000 a month, a quote above that. Unlimited users, no commitment.
What is not included?
Websites (we advise on landing pages, we do not build them), creative (photo, video, brand assets), other ad networks (Meta, TikTok, LinkedIn, Amazon), SEO (organic search, content, links) and CRM (automation, emailing, tool integrations). We manage Google Ads, and only Google Ads.
Who actually works on my account?
Attilio and the team he leads. They decide what changes and they apply it, and Attilio stays your single point of contact. DigiWise AI reads the account every night and ranks what it finds; it never changes anything on its own. Every decision is a person's.
What happens in the first month of the managed plan?
The team does a full overhaul of the account. Then the monthly work starts: campaigns, keywords, ads, budgets and targeting, with a reply within 1 business day.
How much work does my account actually get?
As much as it needs, one request at a time. The first month carries the most work: the overhaul. If your ad spend grows past $10,000 a month, we tell you and agree the new price with you before anything changes.
What if I want something specific done?
Ask, anytime, from the dashboard or by replying to any email. Requests are handled one at a time, in order, with a reply within 1 business day. The team is made of people, not robots, and that queue is what lets a flat fee exist at all.
How fast do you answer?
Within 1 business day: it is a line in the plan, not a promise in a chat. The monthly report lands whether you wrote to us that month or not, so a quiet month is still an accounted-for month.
How much of my time does this take after setup?
Zero, by design. A short email on Mondays for the first 90 days, and a monthly report. The monthly 30-minute point is optional: the monthly email carries a booking link, and you take it only when you want it.
How long until I see results?
The first month is the cleanup: full audit, tracking repaired, waste cut. Structural gains - better campaigns, better ads - compound over the following months. Anyone promising overnight miracles in Google Ads is lying to you.
Do I keep the history of what you did?
Yes, all of it. Every change we make is logged with its date in your monthly report, and if you stop, your full history and your reports stay in your dashboard.
Price, contract, refunds.
Why is there no buy button on the managed plan?
We check the fit before taking your money. The 30-minute call is a diagnosis, not a sales pitch: if it is not for you, we say so, and nothing else happens.
Do you take a percentage of my ad spend?
Never. The price is fixed, per account. Preparing with AI Autopilot is free; from the day it starts applying changes in your account, it costs $99 a month, whatever the ad spend. Managed by our team costs $997 a month for ad spend up to $10,000 a month; above that, the price is set on a quote, during the call.
Why a flat fee instead of a percentage of my ad spend?
Because a percentage rewards your manager when you spend more, not when you spend better. A flat monthly fee means the only way we win is if you stay - and you only stay if it works.
What if my ad spend is above $10,000 a month?
Then the price is a quote, agreed on the call before anything starts. Up to $10,000 a month it is one price, $997 per account, whatever the spend.
Do I sign a contract?
No contract, no setup fee, no notice period. You cancel from your billing page, we remove our access, and the account plus everything we built in it stays yours.
What is your refund policy?
The AI Audit is free, so there is nothing to refund. Managed by our team: no commitment, cancel anytime - you never pay for a month you did not want.
One of these lines is flat. That is the whole argument.
Type what your agency charges, as a share of your ad spend: its line is drawn next to ours, from your number. No rate is assumed.
The rate in your contract.
- DigiWise: $997/mo per account, up to $10,000/mo of ad spend
- Your agency: type its rate above
Where a share wins
Type a rate: the chart shows the monthly ad spend below which a share costs you less than our flat fee.
Where it stops winning
Past the crossing point, every dollar you add to your budget also adds to their invoice, for the same account and the same work. Our line stays flat up to $10,000 a month; past that we quote the account, never a share of it.
We assume no rate. The agency line is drawn in your browser from the number you type, and the arithmetic is yours to redo: your monthly spend times the rate.
The free 30-min call.
What does this call lead to, and what does it cost?
The call is free and there is no card. If we are a fit, the way forward is Managed by our team - $997 a month per account for ad spend up to $10,000 a month, a quote above that. No commitment. Month 1 is a full overhaul of the account by the team. If that is out of range, say so on the call: the Free AI Audit runs the full 22-check audit on your account at no cost, with the fix for each leak.
Who is this for, and what if we are not a fit?
People who already run Google Ads and want a team on the account. One price covers any ad spend up to $10,000 a month, so a smaller advertiser is not turned away; above that, we quote on the call. The one case a call cannot help is an account that is not running yet: there is nothing to look at, so start with the free scan instead. If we are not a fit we say so on the call and tell you the honest alternative. You keep the recap either way.
I already have an agency. Is this a replacement?
Sometimes yes, sometimes no, and that is what the 30 minutes are for. We open your account together and you get an honest read on whether what you have is working. If it is, we say so and you keep it.
What will you need from me?
Three things, once. Access to your Google Ads account, set up together on the call once you decide to go ahead. Your goals and rough margins, so the account is run for profit, not clicks. And anything we must not touch, if there is anything.
In their words.
4.6/5 on Trustpilot Read all 18 reviews
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"Great communication with Attilio. He's easy to reach and helps you through the process without being too 'techie'. Will return, for sure."
Bart Van Wassenhove, BE - Trustpilot verified -
"DigiWise provides excellent service that is proactive, collaborative and attentive."
David, US - Trustpilot verified -
"Our experience with DigiWise has been a smooth road. Attilio has properly and professionally delivered high quality services, vast knowledge and innovative solutions to the table."
Marianne Leguia, US - Trustpilot verified
The remaining questions are about your account.
Thirty minutes, screen shared, your own numbers on screen. You leave with the top two or three things burning your budget, named.
4.6/5 18 reviews (opens in a new tab) Not ready for a call? Scan your site first, or see everything we give away.