Industries

Google Ads audits by industry.

The audit runs the same 22 checks on every account. Each page below names the four things to look at first in one kind of business, and what the report shows for each.

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For the audit, our software only reads the account. No credit card.

01Six industries

What each page looks at first.

Each page names its first four checks by their code. When one of them finds something, the report lists the fix under the same code.

Law firms

First four checks: C-01 C-12 C-04 C-08

Searches that bring no lead, whether calls are counted, the price of a click, and the location option of each campaign.

See the audit for law firms
Home services

First four checks: C-12 C-08 C-21 C-01

Whether calls are counted, ads that reach people only interested in your area, hours that spend without a lead, and searches that never book.

See the audit for home services
Dental practices

First four checks: C-12 C-01 C-04 C-21

Whether calls and online bookings count, searches that never book, the price of a click, and hours that spend without a booking.

See the audit for dental practices
B2B SaaS

First four checks: C-12 C-01 C-14 C-05

What your bidding learns from, searches that never convert, conversions the counting window misses, and Performance Max on your own name.

See the audit for B2B SaaS
E-commerce

First four checks: C-16 C-05 C-15 C-10

Sales counted twice, Performance Max on your own name, order values that are a setting, and best campaigns capped by budget.

See the audit for e-commerce
B2B lead generation

First four checks: C-12 C-13 C-14 C-01

What counts as a lead, CRM imports that went quiet, leads that arrive after the counting window, and searches that never produce a lead.

See the audit for B2B lead generation

02From what you see

Start from what you see in the account.

Six situations an account can slip into, whatever the business. Each one names the checks that catch it.

You spend every month and cannot say what worked.

Check the counting before the strategy. The account may count sales wrong, or may have stopped counting them, and Google's bidding then works from that picture.
The checks that catch it
- C-12 Does the account count sales at all?
- C-13 Tags that went quiet
- C-16 Counting the same sale twice
- C-14 Sales arriving after the counting window closes
Performance Max looks like your best campaign.

It may be. It can also bid on your own brand name, where people were probably looking for you already. And Search campaigns can quietly buy clicks on partner sites and banner placements.
The checks that catch it
- C-05 Paying twice for your own name
- C-06 Search Partners switched on
- C-07 Display mixed into Search
Your best campaign keeps running out of budget.

The costly campaign is not always the one that wastes money. It can be the one that sells and stops early, while a campaign that sells nothing keeps spending. Google publishes its own estimate of what a higher budget would add.
The checks that catch it
- C-10 Winners capped by budget
- C-19 Visibility lost to budget
- C-20 Visibility lost to ad rank
You pay for searches that were never going to buy.

Broad keywords with no blocked searches can spend through many small searches, none of them big enough to notice on its own.
The checks that catch it
- C-01 Searches that spend and never sell
- C-02 Blocked searches in place
- C-03 Broad-match bleed
- C-04 Overpaying for the same click
Nobody has really touched the account in months.

An agency that left, a freelancer who went quiet, a tool left on its own: Google keeps spending. A disapproved ad stops showing, and nobody is told.
The checks that catch it
- C-22 Is anyone minding this account?
- C-09 Campaigns switched on but not running
- C-11 Ads silently blocked or rotating wrong
You would rather not run Google Ads yourself.

That is not a technical problem. You want it handled, and a plain report each month of what changed.

Attilio and the team he leads run it, and Attilio is your single point of contact. DigiWise AI re-reads the account every night and ranks what it finds in your dashboard. On day 30, one report.
See the managed plan